It’s time to be honest. Blogging is hard work.
You’ve done your research into why blogs are great for your business. You have ideas, and you’ve created your blog. But how do you keep your customers interested? How do you make your blogs convert into leads? And can you create that blog that leaves your customers wanting more?
Making your readers, and your customers fall madly in love with your company, may sound daunting, even an impossible task. Yet, it doesn’t have to be, you just need to follow a few simple rules, and you’ll be flying along…
1) Useful Tips
Stop seeing your blog as a platform to flog your wears, Who are you speaking to? Your company or your customers? Instead see your blog as a tool to help your customers make decisions or advise them on product linked to your industry. Remember, your readers will want to know what’s in it for them if they invest in your company, you are not the only one in your industry. So if your voice becomes the one that has been most helpful to them, then that is what is going to make that reader choose you.
One technique I always use when blogging is to answer these two questions. It really helps me to streamline my thoughts, and make sure I am aiming just right.
1, Who is my customer?
2, How can I help them?
2) Be More Informal
Drop the corporate tone. Seriously. It doesn’t grab today’s readers. They’re in a hurry, and don’t want to tackle heavy wording. A business like tone also makes you seem less approachable, and more stuck up. So, drop it, and pick up the informal – it’s a little easier to write as well. Imagine you are having a conversation with your reader. These little titbits always help;
1, Write in second person – you, you’re your.
2, Rhetorical questions, the perfect way to engage your reader! You ask, and they fill in the blank in their heads!
3, Get rid of the business jargon. No one buys into it, let’s face it, neither do you.
4, Get to the point! Cut down on the waffle and stick to it!
5, Keep your blog short – aim for 500 – 1000 words.
3) Produce Something Useful
Remember, your customers want to know what’s in it for them if they buy into your company. Show your authority by producing news articles on what’s happening in your industry, give reviews on products, and give them inspiration by showing them what you have been up to. Keep it varied, and something that your customer will value. Most importantly, keep it light, and keep it in line with your company.
4) Produce Headers that Grab and Openings that Entice
I know that this part will whip you right back to all those summer afternoons spent in a stuffy classroom, ignoring your English teacher whilst you dream of being outside. But what they had to say is important!
In this fast paced world, and with information at people’s finger tips, you want to make sure that it’s your content that grabs them, rather than your competitor’s. The best way to do this is by creating headers that grab their interest. Keep them short, and to the point, but conveying enough information that your main point of the blog gets through. As for your opening, remember, keep it conversational, and open with empathy. You are recognising that they have an issue, that it’s a common one, and that you, ultimately, have the answer to their problem.
5) Create an Email List
It’s so important to create relationships with your customers, yet it is also a little tricky to do so. They may find your blog, and convert on your page. Yet with so many sites out there, you’ll be tricky to find again. An email list is the perfect way for you to keep those customers up to date with what you have been up to. Creating email lists is so easy these days, with the help of sites like MailChimp you’ll be sailing away. Yet, to get your customers to sign up, you’ll have to entice them first. Perhaps give something away for free, like an e-book, or get people to sign up to enter a competition. The possibilities are endless!
I do sympathise, blogging is hard work, and there is so much to remember and aim for to make it readable and likeable. But with all things, perseverance is the main key. By sharing on Social Media, your interaction rate, over time will increase, especially when your content is being shared by other bloggers. If you remember this, and showcase your best, your goals will be in reach.